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This IAS Officer Revived a Forgotten Food, Creating a Crore-Rupee Business for Local Women

32 0
20.07.2026

Walk into any health store today, and you'll find shelves lined with expensive protein powders promising strength and nutrition. But long before these supplements became a trend, India already had its own protein-rich superfood — sattu.

In Uttar Pradesh's Ballia district, this humble roasted gram flour had once been a source of pride. Over the years, however, declining demand and poor returns meant farmers slowly stopped cultivating gram, young people migrated in search of work, and Ballia began losing an important part of its identity.

That changed when IAS officer Aojasvi Raj, then serving as the district's Chief Development Officer, decided that the answer to Ballia's future lay in reviving its past.

Reviving a forgotten superfood

Instead of looking for a brand-new industry, Aojasvi saw immense potential in a product that generations had trusted for its nutrition.

He encouraged local farmers to return to gram cultivation, highlighting the growing demand for healthy, plant-based foods. But the revival wasn't driven by large factories. It was built by the hands of more........

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