The Community United Methodist Church in Half Moon Bay on Feb. 18, 2026.

Everyone in Half Moon Bay seemed to know that something was going on. Some saw the casting call for extras circulating on Nextdoor: locals only, appearing to be ages 20 to 50. Others noticed the street closures on Tuesday, as heavy rains pummeled the small city. And a few, biking on the bluffs overlooking Wavecrest Beach on Wednesday, stumbled across a film crew clustered under a row of canopies, complete with a camera crane and several generators.

This week, a major feature film produced by Apple Studios, the in-house production company for Apple TV, shot around the coastal community, which has a population smaller than 12,000. According to a permit application reviewed by SFGATE, the crew worked over the course of three days in Half Moon Bay, from Tuesday through Thursday. The permit application — and the yellow signs posted near its filming locations — list the film’s title as “Drumettes.” Upon closer inspection, though, “Drumettes” appears to be the working title for “Sponsor,” a psychological thriller starring Jason Segel (“Forgetting Sarah Marshall”), Amy Madigan (“Weapons”) and John C. Reilly (“Step Brothers”). 

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On the bluffs overlooking Wavecrest Beach, a yellow sign points toward a shooting location for “Drumettes,” the working title of a feature film.

In “Sponsor,” a man named Peter (Segel) ends up in a recovery program after a drunken driving crash, according to Apple TV news release. At his first meeting, he finds a charismatic sponsor, Jerry (Reilly).

In an email exchange with SFGATE, Apple TV did not confirm whether the film in........

© SFGate