Hims & Hers CEO Andrew Dudum outside the New York Stock Exchange in 2022.

Popular San Francisco-based telehealth company Hims & Hers is being sued by federal regulators and California, who allege the company enrolled consumers in recurring prescription subscriptions without proper consent and shared sensitive health information with advertising platforms, including Meta and Snap, despite promising to protect users’ privacy.

The lawsuit, filed Wednesday in the U.S. District Court for the Northern District of California by the Federal Trade Commission, Utah and California, alleges the company violated federal and state consumer protection laws through deceptive billing, cancellation and privacy practices. It seeks a permanent injunction, monetary relief and civil penalties.

Article continues below this ad

Friends of SFGATE enjoy ad-free reading and more in our new app.

Friends of SFGATE enjoy ad-free reading and more in our new app.

“The FTC’s complaint lays out a troubling scenario—consumers unknowingly locked into recurring subscriptions and the disclosure to third parties of consumers’ most private health information without their consent,” Christopher Mufarrige, director of the........

© SFGate