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The tradwife brand may finally be crumbling

6 0
12.09.2026

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The tradwife brand may finally be crumbling

Mormon Wives fatigue and Nara Smith's distancing spell trouble for lifestyle influencers

Published September 12, 2026 12:00PM (EDT)

Lifestyle influencer Nara Smith, the couture-clad queen of tradwives, really wishes people would stop calling her a tradwife. She’s rejected the label several times before, but her recent conversation with “Call Her Daddy” podcaster Alex Cooper featured her strongest denial yet. To make her case, Smith read the term’s definition off her phone. Here’s the short version: Tradwives promote a traditional model of family life, prioritizing being a homemaker and a primary caregiver and supporting their husbands’ role as the primary breadwinner.

“I’m none of that,” she said. “And we can go through it point by point. I don’t prioritize being a homemaker. I’m a working mom. . . Sure, do I love........

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