Reviews Lifestyle The New Sober Boom Getting Hooked on Quitting Education Liberal Arts Cuts Are Dangerous Is College Necessary? Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Lifestyle The New Sober Boom Getting Hooked on Quitting

Getting Hooked on Quitting

Education Liberal Arts Cuts Are Dangerous Is College Necessary?

Liberal Arts Cuts Are Dangerous

Is College Necessary?

Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset

Dying Parents Costing Millennials Dear

Gen Z Investing In Le Creuset

Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

SEC vs Celebrity Crypto Promoters

‘Dark’ Personalities Drawn to BTC

Reviews Lifestyle The New Sober Boom Getting Hooked on Quitting Education Liberal Arts Cuts Are Dangerous Is College Necessary? Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Lifestyle The New Sober Boom Getting Hooked on Quitting

Getting Hooked on Quitting

Education Liberal Arts Cuts Are Dangerous Is College Necessary?

Liberal Arts Cuts Are Dangerous

Is College Necessary?

Finance Dying Parents Costing Millennials Dear Gen Z Investing In Le Creuset

Dying Parents Costing Millennials Dear

Gen Z Investing In Le Creuset

Crypto Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

Investing SEC vs Celebrity Crypto Promoters ‘Dark’ Personalities Drawn to BTC

SEC vs Celebrity Crypto Promoters

‘Dark’ Personalities Drawn to BTC

“BTS The Comeback Live” seeks to rival the Super Bowl halftime show

Behind-the-scenes insights into the massive undertaking that has taken over Seoul

Published March 21, 2026 2:39AM (EDT)

Songs in a foreign language. A visual spectacle with high-energy dancing. Secrecy surrounding key elements and surprises. A massive scale of coordination. Challenges with live broadcast. A message of unity and belonging.

Move over, Bad Bunny Super Bowl halftime show. Netflix is making a bid for the 2026 live event crown, fueled by K-pop.

“We also hope that this will really transcend generations.”

On Saturday, March 21 K-pop group BTS makes its comeback in a live performance that Netflix will stream live from Seoul, South Korea. The seven-member group comprising members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, made their farewell performance in 2022 before they each entered into mandatory military service. The anticipation for their return as a group – by the devoted ARMY, aka BTS’ global fandom, has no modern-day equivalent but rather can be understood as a mix between Beatlemania and when Elvis Presley returned from military service. Or perhaps a more modern way to put it would be if Taylor Swift had to pause making and performing music for four years and finally was unleashed back onto the public much like a marauding pop princess kraken.

The event takes place outdoors in Seoul’s Gwanghwamun Square, and given the importance and scale of the endeavor, Netflix – along with South Korea’s conglomerate Hybe and Big Hit entertainment agency – hired the team behind the Super Bowl halftime shows. Done Dusted and director Hamish Hamilton have put on the past several halftime shows, including ones for Beyoncé, Jennifer Lopez, Kendrick Lamar and yes, Bad Bunny.

“I hope viewers experience pure joy,” Hamilton said in a statement. “BTS is back after four years, and the world has been waiting. Whether you are standing in Gwanghwamun Square or watching from the other side of the planet, this is a moment of unity, a shared celebration between a band and the people who love them. [ARMY] has stayed loyal and devoted through every chapter, and this show is BTS’ way of saying thank you.”

By setting “BTS the Comeback Live: Arirang” at 8 p.m. local time, this allows viewers........

© Salon