Environmentalism

Stewart Brand on Fixing Stuff, Modern Environmentalism, and the Nuclear Future

"There's always a place in not just the market, but a range of situations and mindsets, for things that are cheap, fast, and just barely in control," the Whole Earth Catalog creator tells Reason.

Nick Gillespie | From the June 2026 issue

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Why Civilization Needs Better Manuals

Stewart Brand has spent decades shaping how we think about technology, the environment, and the future. He first came to prominence in the 1960s as co-creator of the Whole Earth Catalog, the counterculture bible that helped inspire personal computing, the hacker ethic, and the modern environmentalist movement. Since then, he's launched the Long Now Foundation, championed nuclear power and de-extinction, and pushed us to think in 10,000-year time spans.

In his new book, Maintenance: Of Everything, Part One, Brand argues that the real work of civilization isn't flashy invention but the long, patient care of complex systems. In March, he spoke with Nick Gillespie about what that means—and whether his vision of planetary stewardship conflicts with libertarian values of individualism, creative destruction, and decentralized power.

Reason: Your new book argues that maintenance is the hidden foundation of everything. What do we miss when we focus on innovation, creative destruction, and disruption and forget about checking that everything is tied down the right way on a daily basis?

Brand: I don't think they're opposed. A lot of innovation comes out of maintenance. People who figure out how to improve a thing are often the ones who are stuck with keeping it going and realizing how difficult that is. "Gee, we could make it easier this way or that way. Or what if we just throw this stupid thing away and get something better?" Which is all part of the process of keeping something going.

We often think of maintenance in terms of preventive maintenance. Repair is such a big hassle when something breaks. It's a trauma to you and to the system that the thing is part of. We spend some of our time doing the very unrewarding thing of changing the oil and brushing your teeth so that your teeth don't fall out and your car doesn't blow up. But really maintenance is the whole complete process of keeping the thing going. For example, right now, I'm writing on the history of agriculture, because if you're an animal, you've got to keep it fed. We are animals and we have to keep ourselves fed. The process of doing that has been one innovation after another.

You write about how interchangeable parts made it easier for people to fix things rather than throw the whole thing away, and how necessity was the mother of invention—living miles away from your neighbor, you had to figure out how to fix things yourself. Do you feel that, as a society, we still have that ethos, or have the machines we use to live and prosper become mysterious to us?

The Model T was designed to be maintained and tailored any old which way. Henry Ford grew up on a farm in the Midwest. He knew that farmers and ranchers were very good at fixing their own stuff, so he counted on that. The Model T stayed the Model T, and millions of them were made and used, and got old, went in the junkyards, and then got completely pillaged in the junkyards for the parts—because 20 years later, a part from a really old Model T would fit in your brand new Model T.

I'm glad you brought up the bit about interchangeable parts, because it's probably the most anti-libertarian, anti–Reason magazine section of the book, in that it was government people who for 40 years in the War Department, the Ordnance Department specifically, spent millions of dollars, which now would be a lot more than that, trying to get manufacturers in the U.S. capable of making interchangeable parts. It turns out you have to get down to about a 50th of a millimeter accuracy in order for that to actually work. They did it. And that's why America wound up taking the lead in the manufacturing part of the Industrial Revolution.

We led the way, a thing called the "American system." It........

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