Wix is cutting 20% of its workforce, blaming AI

The Israel-based web company is eliminating roughly 1,000 jobs as currency pressure and AI reshape its cost structure

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About 1,000 employees — nearly one in five — are being shown the door at Wix, a move CEO and co-founder Avishai Abrahami has described as the deepest restructuring the company has ever undertaken. In a public X $TWTR post that went out to employees at the same time it went live, Abrahami pointed to two catalysts: the growing cost burden created by a strengthening shekel against a dollar-denominated revenue base, and the imperative to reorient the business around artificial intelligence.

At the close of the first quarter of 2026, Wix's headcount stood at 5,277, with Israel accounting for the majority........

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