Hyundai is teaching a robot how to play soccer

The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

Hyundai Motor Company launched a campaign featuring Boston Dynamics' humanoid robot Atlas learning to play soccer, tying the effort to its sponsorship of the FIFA World Cup 2026.

The campaign, called "School of Football," is a five-part episodic video series released across Hyundai's global social channels from May 25 to May 29. It follows Atlas progressing through soccer skills — from observing fans to executing advanced moves — with the series culminating in the robot performing a "Ghost Rabona," a cross-leg kick requiring........

© Quartz