Uber and Lyft are charging different customers wildly different prices for the same ride

A Consumer Reports investigation found a median 50% gap between the lowest and highest fares quoted for identical trips, and flagged nearly 11% of advertised discounts as fake

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A month-long Consumer Reports investigation found that Uber $UBER and Lyft $LYFT prices can vary a lot between customers taking the same trip. On average, the difference between the lowest and highest fares was about 50% for the routes they looked at.

To gather its data, Consumer Reports assembled a pool of 174 volunteers who checked fares on both apps across more than 40 routes in 17 states. Despite volunteers pulling up fares simultaneously — often within the same 60-second window — no route returned a single consistent price. A single Kansas City, Missouri route alone yielded 29 different price quotes among 55........

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