Meta is launching its own smart glasses brand starting at $299

The new Meta Glasses undercut Ray-Ban Meta models by $80, with three frame styles including a $399 Kylie Jenner collaboration

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Tuesday marked Meta $META's entry into smart glasses territory, with a starting price of $299 — undercutting the entry-level Ray-Ban Meta by $80 — as the company works to expand its foothold in the wearables market.

The new line, called Meta Glasses, was built in partnership with EssilorLuxottica, the parent company of Ray-Ban and Oakley, which will manufacture the devices. Three frame designs make up the lineup: a rectangular style called the Meta Adventurer offered in two sizes, a blockier square option called the Meta Fury, and an oval silhouette priced at $399 that Kylie Jenner co-designed. In total, 26 color and lens........

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