LGBTQ shoppers are pulling back from Target, Walmart, and Amazon over DEI rollbacks

Nearly 72% of LGBTQ consumers say they buy fewer products from companies they see as reducing diversity commitments, a new HRC survey found

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LGBTQ consumers are directing their spending away from Target $TGT, Walmart $WMT, and Amazon $AMZN in response to those companies' perceived rollbacks of diversity, equity, and inclusion commitments, according to a new survey from the Human Rights Campaign Foundation.

Among the central findings of the HRC Foundation's Pride in the Marketplace 2026 report: close to 72% of LGBTQ respondents reported purchasing fewer products from brands they view as pulling back on diversity and inclusion, and just under 70% said they had declined to buy from those companies on at least some occasions. When asked which brands prompted that pullback, respondents named Target, Walmart, Amazon, Chick-fil-A,........

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