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You are Phil Spencer. Which Ubisoft IP do you buy?

2 26
25.03.2025

According to one very annoyed Ubisoft investor, citing a private report by investor service Mergermarket, Ubisoft has been holding secret talks with Microsoft, Electronic Arts, and other publishers who are interested in acquiring some of the troubled publisher’s franchises.

This is interesting in the context of Ubisoft’s current struggles; the floundering publisher hasn’t had a hit in a while, is losing the confidence of investors, and is “exploring strategic options” that include going private and breaking up the company. The latest reports suggest Ubisoft is looking to create a new entity that will hold on to some core intellectual property. Things are so bad that even a stellar launch for Assassin’s Creed Shadows won’t necessarily fix it all.

It’s also an interesting prompt for assessing the Ubisoft catalog. What properties does Ubisoft have that are worth buying, but that Ubisoft itself can do without? What can Ubisoft sell without throwing its soul into the bargain?

So, I propose a........

© Polygon