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Match Group CFO on How A.I. Is Changing Online Dating—and How He’s Managing the Cost

A.I. tools are helping users connect more easily, even as the company works to manage the price of that transformation.

A.I. is reshaping online dating, from recommending matches on Tinder to helping users break the ice on Hinge. Love-seekers now navigate platforms where algorithms increasingly guide their decisions. Done well, these tools can improve the experience and lead to better matches; done poorly, they risk drowning out authentic human communication.

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At Match Group—the parent company of Tinder, Hinge, Match.com and several other dating apps—CEO Spencer Rascoff and CFO Steven Bailey are accelerating internal A.I. adoption. The company has given all 2,300........

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