Business Finance Media Technology Policy Wealth Insights Interviews

Art Art Fairs Art Market Art Reviews Auctions Galleries Museums Interviews

Lifestyle Nightlife & Dining Style Travel Interviews

Power Lists Nightlife & Dining Art A.I. PR

About About Observer Advertise With Us Reprints

The Business of Helping the Ultra-Wealthy Vanish From the Internet

As data brokers proliferate and threats rise, the ultra-wealthy are turning to white-glove firms to make themselves harder to find.

For the ultra-wealthy, digital privacy has become a purchasable commodity. Corporations and high-net-worth individuals are increasingly hiring data-removal services to systematically erase their personally identifiable information (PII) from search engines, data brokers and the dark web. These services go far beyond what automated tools can achieve, offering ongoing auditing to mitigate both digital and physical security risks.

Sign Up For Our Daily Newsletter

Thank you for signing up!

By clicking submit, you agree to our terms of service and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

Affordable, often automated services such as DeleteMe, Incogni, and Google’s free PII removal tool can only get you so far. Data brokers will “insert something like a captcha to ensure that a bot can’t come in and wipe out their database,” Tom Aldrich, chief operating officer of digital exposure reduction firm 360 Privacy, told Observer.

Aldrich’s firm, which currently works with 32 of the Fortune 100, recently onboarded a wealthy individual who transferred from an automated service. “We found 62 different profiles on them across hundreds of data aggregator sources,” said Aldrich, who added........

© Observer