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Serena Williams’ Venture Firm Is Building Its Own Grand Slam Portfolio

What began as Serena Williams’ off-court “plan B” has become a venture firm backing founders far beyond the usual Silicon Valley mold.

Nearly four years after stepping away from professional tennis, Serena Williams returned to Wimbledon this year before withdrawing on July 4 due to a knee injury. Off the court, however, she has remained anything but idle: she welcomed a second child with her husband, Reddit co-founder Alexis Ohanian, in 2023; launched a brand partnership with weight-loss telehealth provider Ro last year; and continued to expand her footprint in venture capital through Serena Ventures.

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Williams quietly founded Serena Ventures in 2014, bringing it out of stealth in 2019 with a mission to back companies led by women, people of color and other underrepresented founders. The firm raised $111 million for its first institutional fund in 2022 and has since invested in more than 100 companies across fintech, health tech and e-commerce.

Its track record is notable: 14 portfolio companies have reached unicorn........

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