Business Finance Media Technology Policy Wealth Insights Interviews

Art Art Fairs Art Market Art Reviews Auctions Galleries Museums Interviews

Lifestyle Nightlife & Dining Style Travel Interviews

Power Index Nightlife & Dining Art A.I. PR

About About Observer Advertise With Us Reprints

The 2026 Aston Martin DBX S: Exceptional Performance, Uninspired Aesthetics

The DBX S represents the latest evolution of a brand once reluctant to embrace the SUV segment that now dominates the luxury car market.

About a decade ago, there was an Aston Martin executive who would politely tell anyone who’d listen that the British supercar builder would never make any sort of SUV. “It’s just not in our DNA,” he would say, referring to the automaker’s decades-long history of building world-famous coupes and collectible hypercars.

Sign Up For Our Daily Newsletter

Thank you for signing up!

By clicking submit, you agree to our terms of service and acknowledge we may use your information to send you emails, product samples, and promotions on this website and other properties. You can opt out anytime.

This was back in the 2000s, when the Porsche Cayenne had just become the first high-end performance SUV to solidify its place in the market. As we marched deeper into the 21st Century, small SUVs and crossovers took over most levels of the car business. Company after company saw crossovers push out station wagons and sedans while claiming the top sales spot for many long-established makes.

Eventually, the small SUV or crossover market became too successful for any automaker to ignore—even ones at the top of the industry like Gaydon, U.K.’s Aston Martin. The DBX S is that company’s latest venture into the SUV space. The original DBX, an........

© Observer