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The Runway-Ready Fashion of ‘The Devil Wears Prada 2’ Is Coming to Christie’s

Celebrity provenance is becoming another entry point into the luxury collectibles market.

Next month, Christie’s is going all in on the fandom economy around celebrity memorabilia once again with a dedicated online sale of apparel and accessories from The Devil Wears Prada 2. The auction, which runs September 1 to 15, will be accompanied by a public exhibition at Christie’s New York from September 8 to 13. Conceived and supported by Meryl Streep, who plays the film’s iconically imperious Miranda Priestly, the sale will include fashion connected to the movie, some worn on screen by Streep herself, Anne Hathaway, Emily Blunt, Stanley Tucci, Simone Ashley and Lady Gaga. The 20-lot auction is expected to generate more than $1 million and additional objects may still be added before bidding opens.

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This is not the first time Streep has helped organize an auction tied to the franchise. Following the release of the original film in 2006, she spearheaded a charity auction of costumes connected to the movie, with more than 75 pieces by labels including Prada, Hermès and Valentino sold on eBay to benefit charities like Dress for Success and breast cancer research.

The first film had a costume budget of only about $100,000, although costume designer Patricia Field estimated that roughly $1 million worth of clothing eventually appeared on screen, much of it borrowed through relationships with fashion houses and designers. This time around, the industry was far more willing to collaborate: major brands........

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