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Mark Zuckerberg Joins Growing Ranks of CEOs Creating A.I. Avatars of Themselves

The company’s experimental project may let workers consult a realistic A.I. version of Zuckerberg when he’s too busy.

Meta, with more than 60 offices, nearly 80,000 staffers, might soon have two Mark Zuckerbergs: one human and one digital. The company is reportedly developing an A.I.-powered version of its CEO that can interact with staff when the real Zuckerberg isn’t available, according to the Financial Times. The avatar will be trained on Zuckerberg’s images, voice and mannerisms, people familiar with the project told FT. The effort dovetails with Zuckerberg’s aggressive push into all-things A.I., as he continues to bet heavily on the technology reshaping Meta’s future.

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