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Apple’s Tim Cook Shares His Advice for Incoming CEO John Ternus

Incoming CEO John Ternus inherits a thriving Apple but must tackle A.I. strategy as Tim Cook emphasizes focus and product vision.

When former Apple CEO Steve Jobs passed the reins to Tim Cook in 2011, he left him a simple piece of advice: “Never ask what I would do. Just do the right thing.” Fifteen years later, that advice appears to have paid off. Under Cook, Apple’s market cap has climbed more than 1,000 percent, while annual revenue has nearly quadrupled, to $416 billion last year.

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Now, as Cook prepares to step down,........

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