According to a local publisher, the issue is often that they have not yet found the right book.

Ian McMullen, director of King’s Lynn-based BookLife Publishing, said: "The key to getting anyone to read more is finding the right book for that child.

"We believe books are life, and we want children around the world to love them as much as we do.

"Our aim is to share that love of books with children everywhere, giving both emerging readers and prolific page-turners beautiful books guaranteed to spark interest and learning, regardless of ability."

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BookLife Publishing was founded in 2014 after its sister business BookLife Education struggled to source the books schools were looking for.

What began as a book supplier to schools has grown into an independent publisher with more than 4,000 titles, including non-fiction, graphic novels and dyslexia-friendly books, all linked to the curriculum and........

© Norwich Evening News