UPITS: The story of a Yogi’s perseverance

Uttar Pradesh’s MSME sector has expanded its export presence through initiatives such as One District One Product and the Uttar Pradesh International Trade Show. The push focuses on traditional industries, access to finance, technology, branding and direct links with global buyers.

There is a famous couplet by Bashir Badr: “ Ye Phool Mujhe Koi Virasat Mein Mile Hain, Tumne Mera Kanto Bhara Bistar Nahi Dekha!” The grandeur of the Uttar Pradesh International Trade Show (UPITS) at the Expo Center in Greater Noida, which is racing towards becoming a mega city, will not tell you the story of its battle against a terrifying darkness. The ODOP stalls, meeting the gaze of global delegates, do not tell the story of the struggle that brought them here. Handicraft artisans and craftspeople confidently taking export orders will not show you the scars of wounds that festered until a decade ago. But this is the reality. The journey of the MSME sector in Uttar Pradesh, from reaching a near-death situation to being revived and becoming the lifeline of nearly four crore people, is filled with countless untold stories. This is the story of a Yogi’s perseverance, who decided to change the circumstances rather than compromise with them.

MSME becomes the center of an economic revolution

Uttar Pradesh, once regarded as a symbol of economic slowdown and industrial backwardness in the country, has written a new and unprecedented story of development over the past few years. Chief Minister Yogi Adityanath, through his visionary approach, policy clarity, and efficient planning, has brought the state’s vast industrial potential to life with the dedication of a tapasya. At the center of this economic revolution has been the state’s micro, small and medium enterprises (MSME) sector, which not only received a new lease of life through the ‘One District One........

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