Kolkata: Traditionally, the older generations have been imparting money and investment “Dos and Don’ts” to the younger generations in this country. However, a recent report titled ‘How India Invests’ by Bain and Company in partnership with Groww has indicated that the younger generation in budging the elders to invest in market-related instruments as the equity cult spreads in a society becoming more and more eager to earn inflation-beating returns.

The report has also said that the shift in investment culture could raise mutual fund penetration to the double of its current rates — from 10% to 20% — over the next 10 years. This push can take the sector’s total AUM past the Rs 300 trillion by 2035. Data of Association of Mutual Funds in India or AMFI, say that the AUM of the MF industry at the end of October........

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