The book – The Age of Influence – compiles over 50 articles by Chaitanya K Prasad, a retired bureaucrat, along with his associates, Zoya Ahmad and Vaishnavie Srinivasan. This collection spans a variety of themes, including media narratives, public policy, branding, soft power, film festivals, celebrity culture, sports diplomacy, and geostrategic communication. The book is curated to reflect the complexity and dynamism of today’s communication domain.

In recent years, the architecture of communication has undergone significant changes. It has evolved from a static system of transmission to a dynamic........

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