Opinion: Five Reasons Why BJP Is Faced With An Urban Youth Disconnect

If there is one party that can be nimble-footed despite its elephantine size in recovering lost ground and getting vulnerable-to-be-misled youngsters on its side, it is the BJP

To every keen watcher of Indian politics who was present at Delhi’s Ramlila Maidan on January 19, 2014, something felt very different.

In charge of BJP’s then PM candidate Narendra Modi’s gargantuan rally were young men and women wearing smart tees, tops, and denim, bilingual or trilingual with great fluency in English, and possessing an enthusiasm and sense of purpose that does not come from being paid to turn up.

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It was refreshing, almost inexplicable, and pointed to a palpable, generational change in youngsters’ attitude towards politics. It was a sight to behold but hard to believe.

Modi mobilised millennials (those born between 1981 and 1996) against corruption and appeasement into a civilisational force like a charm. Even some from Gen Z — oldest of them barely 17 then — felt they were a part of irresistible change.

Twelve years later, the BJP led by PM Modi is grappling with an urban youth........

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