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Get the feeling you’re being nickel-and-dimed? Dynamic pricing means you probably are

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If it feels like you’re being nickel-and-dimed in every aspect of your life, it’s not your imagination.

Even McDonald’s is turning you upside down and shaking the loose change from your pockets as you buy that once affordable fast-food feast.

A new report from Reuters says the burger chain is pushing its franchisees to use AI-powered algorithms to set pricing at their locations. The technology analyzes data across 14,000 locations to estimate “customer willingness to pay in your area.”

For example, the report compares burger prices in Fresno, California. In one location, the McDonald’s mobile app lists a Big Mac at $5.69, while at another location only two miles away, that same burger is $6.89.

That’s pretty outrageous and adds up over time.

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Now, you have to shop for fast food like you........

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