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Coaches screaming at March Madness players isn’t harsh — it’s inspiring, and the traditional American way

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25.03.2026

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Coaches screaming at March Madness players isn’t harsh — it’s inspiring, and the traditional American way

This March Madness, fragility is out and resilience and grit are in.

Just look at the viral clip of Maryland women’s basketball coach Brenda Frese unapologetically up in the grill of her guard Oluchi Okananwa.

It was so intense, so close, Frese looked like she was seconds away from eating Okananwa’s nose. Then she screamed the words, “I believe in you.”

The team lost, but it sparked an online debate about coaching styles in our current era.

Okananwa seemingly wasn’t interested in joining the argument.

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“I love to be coached hard, and that’s what she does with me every single day,” she said of Frese.

Over the last decade or so, much has been made of the shift from tough love discipline to a softer, gentler approach that is more compatible with a generation raised by helicopter parents. Schools have adopted social emotional learning, where the emphasis is on feelings.Gentle parenting and toxic masculinity became part of our lexicon. Coaching at all levels has followed.

But during this year’s hoops extravaganza, we’ve seen very healthy displays of intense, hard coaching with all the screaming and spit flying. Yes, it’s been great for those of us who like to say, “back in my day” and........

© New York Post