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A lot goes into a wedding — but this planner is wedded to her work

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25.02.2026

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A lot goes into a wedding — but this planner is wedded to her work

She’s wedded to her work

Samantha Curtis tells me: “I do destination weddings worldwide. My grandmother was a wedding dress designer and told me her stories, showed me her designs. I became a bridal attendant, then event coordinator, then opened my own company and now we have weddings all over the world. Takes 300 hours to plan one day of events. You’re inviting everyone you know into one space and you’re making it an experience.

“These are full-scale events done from scratch. Live entertainment. Flying guests out. I’m booking vendors 18 months ahead. Budgets tripled in the past 10 years. When I started, average weddings were around $80,000. Now it can go to a million dollars.

“A wedding in Spain was really complex. Guests from the US or Canada. We coordinated those flights. They brought in a live performer — Diana Ross, who needed a........

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