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Even with tariffs, it's still cheaper for Americans to buy B.C. wine

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26.08.2026

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Even with tariffs, it's still cheaper for Americans to buy B.C. wine

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With news that Canadian wine producers are being hit with 50 per cent U.S. tariffs, the immediate reaction of B.C.’s Lightning Rock Winery was to note that the tariffs are still not as high as the markup they face when selling within Canada.

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As detailed on the winery’s website, Lightning Rock is hit with a 75 per cent markup in sales to the Liquor Control Board of Ontario (LCBO).

Even with tariffs, it's still cheaper for Americans to buy B.C. wine Back to video

In a Monday Substack post by National Post columnist John Ivison, Lightning Rock owner Ron Kubek said that while the new tariffs have devastated his U.S. sales, it’s ironically still cheaper for an American to buy his rosés than a customer in central Canada.

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