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Big Tech’s smoking gun whiffs of Big Tobacco

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26.03.2026

By Will Guyatt, technology correspondent

The word seismic is frequently overused, but the landmark decision in this first social media jury trial will truly start the dominoes falling.

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Through their behaviour, the social networks have left a loaded, smoking gun for every parent, campaigner, legislator, politician and victim who long believed the social networks prioritised profits over people.

This new legal decision says Meta and Google’s bosses knew the dangers all along when intentionally making their platforms addictive by design.

There’s more than a whiff of the US tobacco trials around this case - and while they took almost forty years to move through the courts, they ultimately transformed smoking from something recommended by Doctors and Film Stars into something you now have to do outside, fully aware of the harms -........

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