When I entered the corporate world, the trajectory was straightforward: complete your education, secure a spot on a structured graduate scheme, and climb the corporate ladder.

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Today, the economic landscape for 18-to-30-year-olds tells a drastically different story. With youth unemployment dominating national headlines and entry-level corporate positions tightening, school leavers and recent graduates face a gruelling job market as traditional entry points rapidly shrink.

Major high-street retailers frequently promote standardised entry-level traineeships as the ultimate solution. While these programs offer structured employment, they are no longer a total remedy for the youth employment crisis. Real, sustainable opportunity lies in turning Gen-Z's creative passions into viable, long-term businesses.

Too often, young adults making,........

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