By Katleen De Stobbeleir

Clothing is never neutral. It is a form of symbolic communication that speaks before any words are uttered.

What leaders wear reinforces identity and shapes how others perceive authority, legitimacy and intent. Since 2022, President Volodymyr Zelensky has carefully cultivated a wartime identity through his clothing.

His military-style green attire created an image of solidarity with soldiers, signalling that Ukraine’s struggle was not “business as usual” but a collective effort that demanded visible leadership.

Research consistently shows that attire, whether at the White House or in any professional setting, is more than mere appearance. Clothes influence not only how others judge us but also how we think, feel........

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