Wildfires are engulfing Europe; there are wars everywhere; I still can’t afford a flat in London.

Listen to this article

But look! Here’s Andy Burnham with some crisps.

This, I imagine, is what the comms gurus in Downing Street - or is it Number 10 North? - want me to say when I see the social media clips of the new Prime Minister these days.

Here’s a video of Andy Burnham pulling a pint. He then announces a 20% business rate cut for pubs and clubs, which has been met with little more than a shrug from the industry.

But this doesn’t matter. Just look at our Andy. Look how relatable he is. This is about vibes, cheeky chappy-ness. This is real. Please believe us. Whatever you do, do not look up what Andy Burnham said his favourite biscuit was in 2015 (he said ‘chips and gravy’).

My gripe isn’t with........

© LBC