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What AI agents need from journalism: an explainer

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23.10.2026

For years, newsrooms have asked what readers need from a story. Now there is a second question: what does an AI agent need from it? Agents are already retrieving, comparing and acting on journalism on people's behalf, and they judge content very differently from humans. Here is how it works, and why it matters.

Why this is happening now

Speaking at Digital Media Europe,........

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