You have half a minute to win over your reader - use it smartly
This article was first published on 23 September 2022. We used Axios' free AI rewording tools to update this article, before it was edited by a human
US news organisation Axios uses a signature writing style called 'smart brevity' to win over readers with limited time and attention spans.
Why it matters: Its research finds that on average, readers spend 26 seconds on an article, and receive 70 to 400 daily notifications.
How it works: Axios news articles showcase smart brevity with bold phrases, bullet points, and clear data, making mobile reading faster and more comprehensible.
Why it........© journalism.co.uk
