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You have half a minute to win over your reader - use it smartly

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This article was first published on 23 September 2022. We used Axios' free AI rewording tools to update this article, before it was edited by a human

US news organisation Axios uses a signature writing style called 'smart brevity' to win over readers with limited time and attention spans.

Why it matters: Its research finds that on average, readers spend 26 seconds on an article, and receive 70 to 400 daily notifications.

How it works: Axios news articles showcase smart brevity with bold phrases, bullet points, and clear data, making mobile reading faster and more comprehensible.

Why it........

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