The EU accused TikTok on Thursday of breaking digital rules after concluding that the Chinese-owned social media platform was not transparent enough about advertisements.

The European Commission "found that TikTok does not provide the necessary information about the content of the advertisements, the users targeted by the ads, and who paid for the advertisements", it said in a statement.

It is the first time Brussels has formally accused TikTok of breaching the Digital Services Act (DSA), the EU's landmark online content law.

"In our preliminary view, TikTok is not complying with the DSA in key areas of its advertisement repository, preventing the full inspection of the risks brought about by its advertising and targeting systems," the EU's digital........

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