NEW YORK — eBay Inc. shares traded near $110 Wednesday as investors weighed whether to buy, sell or hold the stock in 2026 following robust first-quarter results and the swift rejection of GameStop's unsolicited $56 billion takeover bid.

The online marketplace reported strong Q1 2026 performance on April 29, with revenue reaching $3.1 billion, up 19% year-over-year on an as-reported basis and 17% on a foreign-exchange neutral basis. Gross merchandise volume climbed 14% to $22.2 billion, while non-GAAP earnings per share hit $1.66, beating estimates by 5%. The company raised its full-year outlook, signaling confidence amid macroeconomic uncertainty.

eBay's board formally rejected GameStop's May 3 proposal for $125 per share — half cash, half stock — on May 12, calling it "neither credible nor attractive" due to financing uncertainties, operational risks and governance concerns. The decision removed immediate takeover premium but left shares elevated on solid fundamentals and potential for strategic alternatives.

Wall Street's consensus leans "Hold." Of roughly 30 analysts covering the stock as of mid-May, ratings split with about 14 Buy, 18 Hold and a handful Sell. The average 12-month price target sits around $106 to $115, implying modest downside or limited upside from current levels near $110. Highest targets reach $130; lowest dip to $65.

Positive drivers include eBay's........

© International Business Times