Lamborghini CEO Says EV Market for Luxury Cars Is 'Close to Zero'
Lamborghini has canceled plans to launch its first fully electric vehicle, saying demand from wealthy buyers is almost nonexistent.
Chief Executive Stephan Winkelmann said the market for high-end electric supercars is "close to zero," leading the brand to shelve its all-electric Lanzador project.
In an interview with The Sunday Times, Winkelmann explained that the company studied customer feedback, dealer input, and global data for more than a year before making the decision.
The Lanzador, first revealed in 2023 as a powerful "Ultra GT," had been expected later this decade with a price near $300,000. That........
