LOS ANGELES — Sony Pictures' "Spider-Man: Brand New Day" has become the highest-grossing film of all time across the premium ScreenX and 4DX theatrical formats, generating more than $104 million in combined global box office in just 33 days, according to CJ 4DPlex, the entertainment technology company behind both immersive cinema formats.

The Tom Holland-led superhero film surpassed the previous all-time CJ 4DPlex global box office record set by "Avatar: The Way of Water," which had accumulated $103 million across a considerably longer 228-day theatrical run. The speed at which "Brand New Day" reached the milestone marks a dramatic acceleration compared with the prior record holder, reaching the same benchmark in roughly one-seventh the time.

CJ 4DPlex Americas CEO Don Savant characterized the achievement as evidence of the growing commercial power of premium theatrical formats within the broader film industry.

"This record demonstrates the tremendous opportunity premium formats create across the theatrical ecosystem," Savant said. "For studios and filmmakers, ScreenX and 4DX provide differentiated ways to showcase their biggest films, create excitement and drive incremental box office. For exhibitors, they provide a premium experience audiences actively seek out and are willing to pay more to enjoy."

Savant also credited Sony Pictures directly for embracing an unconventional production approach that helped make the record possible.

"Most importantly, we are incredibly grateful to Sony Pictures for embracing our vision for 'Shot for ScreenX' and working with us to make it a reality," Savant said. "Their partnership and commitment were........

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