Apple raised the price of its Apple Music subscription service worldwide on Friday, marking the company's first rate increase for the platform since 2022, as streaming services across the industry continue passing rising music licensing costs on to consumers.

The new pricing took effect Thursday, July 16, and is already live on Apple's pricing pages in the United States, the United Kingdom and Europe, with the change continuing to roll out to additional markets, including Brazil. In the United States, the Individual plan rose to $11.99 per month from $10.99, an increase of $1. The Family plan, which allows up to six accounts to share a single subscription, jumped $3, from $16.99 to $19.99 per month. The Student plan, available to verified students enrolled in a degree-granting university, increased by $1, from $5.99 to $6.99 monthly.

Apple confirmed the increase and its reasoning in a statement provided to multiple outlets, including Music Business Worldwide, Variety and 9to5Mac. "As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today," the company said. New subscribers signing up for Apple Music now pay the higher prices immediately, while existing subscribers are typically transitioned to the new rates at their next billing cycle, following notification from Apple.

Alongside the Apple Music increase, Apple also raised prices on select tiers of its Apple One bundle, which combines multiple Apple........

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