Meta Bought Muse a National TV Campaign. Alexandr Wang Is Selling Something Money Can’t Buy

Meta is using owned platforms, television, and Alexandr Wang’s personal feed to launch Muse. One channel is trying to deliver what paid ads cannot.

EXPERT OPINION BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

Meta Chief AI Officer Alexandr Wang. Photo: Getty Images

On September 19, Alexandr Wang announced on X that Meta had bought national television for Muse, the company’s new personal AI agent. His post has since been viewed 1.4 million times.

Meta’s chief AI officer has published more than 300 X posts since Muse launched on September 8. He didn’t stop when the app hit No. 1, and he hasn’t stopped now that the company is buying broadcast.

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