AI Can Build You a Product Collection in Seconds. It Can’t Make Customers Trust It

The difference comes down to one thing: a human being who knows why to say no.

BY VICTORIA WATTERS, CO-FOUNDER, DRY ATLAS

Illustration: Inc; Photo: Getty Images

On Revolve’s latest earnings call, AI was mentioned more than two dozen times. The message from the fashion retail platform was clear: we’re a technology company now.

It’s a rational response. AI can generate product descriptions, build collections, and personalize online storefronts faster and cheaper than any human team. As players like Revolve and Amazon push deeper into niche categories, the pressure on smaller platforms to compete is intensifying. The efficiency case........

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