How the Viral Staples Baddie Is Turning a Struggling Retailer Into a Gen‑Z Obsession

A Staples employee known as Staples Baddie is going viral for revealing the retailer’s little-known offerings.

BY VICTORIA SALVES, EDITORIAL FELLOW

Illustration: Inc; Photo: Getty Images

Once known as the go-to office supplies retailer and the ultimate back-to-school shopping destination, Staples is now capturing a fresh wave of attention thanks to one of its employees known as Staples........

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