Disney’s TikTok Deal Creates a Massive Content Pipeline—but Creators May See Little Benefit

Disney announced a major, first-of-its-kind partnership with TikTok. Some social media users are skeptical of the collaboration’s potential for success.

BY VICTORIA SALVES, EDITORIAL ASSISTANT

The Walt Disney Company just announced a major new deal with TikTok. 

The first-of-its-kind deal, which was unveiled today, will tap TikTok’s massive creator community to create fan-led........

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