I Went to a World Cup Match. The Longest Line Wasn’t for the Game

A free bead bracelet at a World Cup activation is drawing crowds. The brand behind it offers a smart marketing playbook.

EXPERT OPINION BY TEMILOLA AGBEDE

Illustration: Inc; Photos: Courtesy Bank of America; Adobe Stock

The first time I noticed it, I couldn’t figure out what it was for.

I was at the FIFA Fan Fest in Dallas, and a line of fans in jerseys from more than a dozen countries stretched out like a runway.  All waiting for something I assumed had to be major, maybe tickets to an event I........

© Inc.com