What Tim Curry and ‘Rocky Horror’ Understood About Fandom That Most Companies Don’t

The actor’s most famous role helped create something businesses spend fortunes trying to manufacture: enduring loyalty.

Tim Curry. Photo: Getty Images

Every company wants loyal customers. Tim Curry helped create the kind who kept showing up for more than 50 years.

News of Curry’s death this week at 80 has brought renewed attention to the role that made him a household name and gave him a cult-like following. More than half a century after Curry first starred as Dr. Frank-N-Furter in The Rocky Horror Picture Show, audiences are still paying to see the film in theaters. And “audiences” hardly........

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