How Amy Liu Built Tower 28 Into One of Sephora’s Fastest-Growing Skincare Brands

Clinical is out. Connection is in. Tower 28 proves it.

EXPERT OPINION BY SOPHIE MEHARENNA, FOUNDER NARRATIVE STRATEGIST, @WORDYSOPH

Amy Liu. Photos Courtesy Company

I recently sat down with Amy Liu, founder of Tower 28, expecting a conversation about her brand’s explosive growth — the kind you can chart, quantify, and drop neatly into a deck. Launched in 2019, Tower 28 is now one of Sephora’s fastest-growing brands. The brand offers an entire product line that follows the National Eczema Association’s ingredient guidelines. Also, its SOS Skincare line holds seals from the NEA, Psoriasis Foundation, and........

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