Neuro Is Building a Nine-Figure Business One Piece of Gum at a Time

These founders cracked $100 million in revenue and their supplement-enhanced gums and mints are on their way to 77,000 stores. Why both Red Bull and Wrigley should be nervous.

BY SAM BLUM, SENIOR WRITER @SAMMBLUM

Ryan Chen and Kent Yoshimura. Illustration: Inc.; Photos: Courtesy Neuro; Adobe Stock

Before Ryan Chen shares his plan to revolutionize chewing gum, he needs a mint. He pops one—infused with L-theanine, vitamins B6 and B12, and caffeine—and smiles. It seems like genuine satisfaction, but it’s also a sly bit of product placement: the mint promises energy and focus, and it’s one of the products that’s helped propel Neuro, the Las Vegas-based wellness company Chen co-founded with Kent Yoshimura, to the top of one of the most saturated corners of the consumer packaged goods industry.

Since 2015, Neuro has been producing functional gum and mints—enhanced........

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