Claude or ChatGPT Is the Wrong Question. Marketing Teams Need to Pick an AI Home Base

The edge for marketers comes from choosing one platform, building workflows, and getting fluent.

EXPERT OPINION BY ROBERT GILLESPIE, AI MARKETING EXPERT

Within two days of each other this month, the two biggest names in AI shipped versions of the same idea.

On July 7, Anthropic brought Claude Cowork, its agent that goes off........

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