Your AI Agent May Be an Automation With a More Expensive Label

One concrete question reveals whether the product chooses its own path or simply runs predefined instructions.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

Illustration: Getty Images

In my first year working with AI, I couldn’t tell the difference between an agent and an automation. I used the terms interchangeably.

At the individual level, I built custom agents to........

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