Most Marketing Is Sales Work. The Marketers Who Admit It Keep Their Budgets

In a tight-budget environment, marketers who can connect campaigns to revenue are the ones who keep winning resources.

EXPERT OPINION BY PAM DIDNER, B2B MARKETING CONSULTANT AND AI STRATEGIST

The more marketing I do, the less marketing I do. After two decades in B2B, most of the work that lands on my desk under the word “marketing” turns out to be sales work wearing a different badge.

That is not a complaint. It is the thing I wish more marketers said out loud, because the ones who say it........

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